• Save the Date: September 13-15, 2017
  • Peace, Love and HR
Robin Schooling

Robin Schooling

Organization - Hollywood Casino


How to be a Ferociously Awesome HR Pro


Learning Objectives

1. Present a new framework for understanding why HR exists and what human resources professionals do

2. Clearly define the value-add of the HR function and individual roles when HR professionals align everything they do with business objectives

3. Explore 5 guiding principles that allow HR professionals to be agile and proactive while effectively serving as strategic advisors to executives, leaders, and other stakeholders


Business leaders and CEOs want HR leaders to develop, contribute to, and support the mission, vision, values, goals and objectives of their organizations. We do that when we establish key relationships inside the organization, partner in the strategic planning process, and take a lead role in managing the organizational change needed to meet the expectations and needs of the company, its employees, and other stakeholders.

But HR has a PR problem and it’s more necessary than ever to overcome that stigma as we’re faced with issues including the transformation of the workplace, the rise of employees-as-consumers, and our own – let’s face it – track record. Drawing on research including Deloitte’s (2016) Human Capital Trends we’ll discuss turning this around by (1) clarifying why HR exists (2) articulating what HR does, and (3) focusing on how HR delivers value to the organization.

There’s a place for exceptional and innovative HR in our future and we’ll cover a few easy tips for having a wildly successful HR career.


Robin Schooling, SPHR, SHRM-SCP, is VP of Human Resources with Hollywood Casino in Baton Rouge, LA and has extensive experience in a variety of industries including gaming, banking and health care. She’s a regular speaker at HR, Recruiting, and business conferences, has a popular HR blog at robinschooling.com and is on a mission to make organizations better by making HR better.

The Huffington Post named her one of The Top 100 Most Social Human Resource Experts on Twitter and Glassdoor called her one of the 2015 HR and Recruiting Thought Leaders to Follow. She’s been interviewed, quoted by, or has written for numerous entities including Yahoo, CareerBuilder, Monster, HRM Online Canada, Certified Magazine, HR Examiner, SHRM and Recruiting Daily. She’s a Volunteer Team member at HR OpenSource and is responsible for blog content and peer review.

She serves on the Advisory Boards for HROnboard and BlackbookHR, is the current Ringmaster at the Carnival of HR, is active with the BR Social Media Association and the ATD Baton Rouge chapter, has been an involved SHRM volunteer leader, and once upon a time received an award as “HR Professional of the Year.” She has been known to search out the perfect French 75 and is a fervent and unapologetic fan of the New Orleans Saints.

You can connect with her on Twitter at @RobinSchooling and LinkedIn.

Conference Details

Conference Location
  • Kalahari Resorts
    7000 Kalahari Drive
    Sandusky, Ohio 44870
Date and Time
  • September 13, 2017
    Begins at 9:00 AM
  • Through...
  • September 15, 2017
    Ends at 3:00 PM