Ann Rhoades

Ann Rhoades

Founding Executive Vice President of People Ink, JetBlue Airways, President, People Ink and Best-Selling Author
Business Credit


Built On Values: Creating An Enviable Culture That Outperforms The Competition

Learning Objectives

  • A system for building sustainable engaged cultures based on Values unique to your environment
  • Selecting and retaining "A" players who mirror your values
  • Delivering extraordinary customer-centric service levels
  • Moving from just being a good organization to being a great community and values focused one
  • Improve performance at all levels

  • Description

    Most leaders know that a winning, engaged culture is the key to attracting top talent and customers. Yet, it remains elusive how exactly to create this ideal workplace - one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them. Ann describes a proven system for creating values and socially responsible cultures.

    Based on Ann's years of experience with JetBlue, Southwest Airlines and other companies known for their trailblazing corporate cultures, Ann reveals how leaders can create winning environments and provides a clear blueprint of how to accomplish culture change.


    Ann Rhoades is a dynamic and visionary corporate executive with over 25 years of experience in a variety of servicebased industries and is president of People Ink, her consulting company that helps organizations create unique workplace cultures based on values and performance. She held the position of vice president of the people department for Southwest Airlines, executive vice president of team services for Promus Hotel Corporation and most recently, the executive vice president of people for JetBlue Airways.

    Rhoades has a respected reputation in the industry for her creative approach to creating customer-centric cultures and is a popular speaker on the subject of customer service and how to build a strong high-performing culture.

    She has great passion for certain industries such as healthcare where she is making a great contribution to revitalizing the workforce and culture of our nation's hospitals. She served on patient safety and quality task forces with the Texas Medical Institute of Technology involved in setting metrics used in pay-for-performance programs across the country.

    Rhoades currently serves on the board at the Regis Corporation, NexPhase Capital, the University of New Mexico Health Sciences Center, president of the University of New Mexico Alumni Association Board, chairman for Safer New Mexico Now, and board member of New Mexico Appleseed. Rhoades' former boards include JetBlue Airways, P.F. Chang's China Bistro, HireVue, Inc., Restoration Hardware, Executive Council, Brigham & Women's Hospital Harvard Medical School Board the University of New Mexico-Robert O Anderson School of Business National Advisory Board, Accion New Mexico and Albuquerque Community Foundation.

    Rhoades has a Master of Business Administration degree in Management from the University of New Mexico and her book Built on Values was released in January 2011.