Creating a Culture of C.R.A.P…How Culture will Drive Results in the New Workplace
Date: Sep 19, 2019 Beginning at 1:00 PM
Session Duration

Learning Objective
Prepare participants to advocate to senior leadership that the C.R.A.P. Formula (Caring, Respect, Appreciation, and Praise) must be at the heart of your employee loyalty or retention strategy.
Understand HOW TO best give employees C.R.A.P. (Caring, Respect, Appreciation, and Praise). Many leaders want to give employees C.R.A.P. but don’t know how to do it!
Understand why the C.R.A.P. (Caring, Respect, Appreciation, and Praise) Formula is essential to millennials and Gen Z.

Session Description
Have you ever wondered what makes some cultures are engines that produce excellent results year after year? Have you ever seen bosses that people would do almost anything for and wondered what their secret was? Those bosses and organizations that build a people-centric culture understand that it is the culture they create that drives success…not the opposite.

Jeff’s insight as an HR Leader, “headhunter,” coach, martial artist and US Army veteran made him realize that a culture created by a leader or an organization that had people as the foundation delivered sustained results year after year.

Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how building an energized and loyal workforce will produce a culture that drives sustained results.

This program is an “idea” program but it is also a “process” program. Participants will understand the importance of building an energized and loyal workforce as well as learn actionable steps they can use to start building this type of culture. Because Jeff is a “headhunter,” in addition to having 25 years in human resources leadership roles prior to starting his own company, he hears first-hand from candidates why bosses and organizations who give their people lots of C.R.A.P. have people who will go the extra mile for them when things get tough.

Jeff’s unique insight will enable participants to leave the session with actionable steps to begin building employee loyalty and drive retention in their department or organization while participating in a program with great takeaways that will resonate with attendees.

Session Speaker

Jeff Kortes

Human Asset Management LLC

More About Jeff Kortes

Jeff Kortes is the founder of Human Asset Management LLC, a human resource consulting firm specializing in talent acquisition, employee retention, leadership development, employee engagement and development of high-performance work cultures. He is a skilled facilitator and trainer who energizes participants. Mr. Kortes has 25 years of experience in human resources and labor relations. Mr. Kortes’ exposure to both public and private sector organizations has been obtained while functioning in construction, manufacturing, municipal government, and high tech environments. He has held human resources leadership positions at SPX, Midas International, ConAgra, Inc., Camtronics Medical Systems, and the City of Franklin, Wisconsin.

A sample of his accomplishments includes:

  • Designed and implemented customized training, management development, mentoring, and performance management processes for multiple organizations.
  • Designed, marketed, and delivered trademarked leadership series.
  • Designed and implemented focused recruitment and retention strategies to enable his clients to compete with national competitors for talent.
  • Leading multiple organizational change efforts in both union free and unionized environments.
  • Developed strategy to retain and engage intellectual capital in highly competitive software development organization.
  • Establishing continuous improvement processes and high-performance work systems including self-directed teams in private and public sector.
  • Developing multiple labor/management partnerships designed to focus the energies of the parties involved on remaining competitive in global markets.
  • Negotiated 50+ labor agreements in both the public and private sectors.
  • Author of two books on employee retention and leadership.


  • M.S.A. Human Resources, Central Michigan University
  • B.S. Business Administration, Marquette University Professional Certifications and Affiliations
  • Currently, holds the designation as Professional Speaker from the National Speakers Association
  • Former Board Member-National Speakers Association Wisconsin
  • Adjunct Faculty-Marian University and Upper Iowa University