• Save the Date: September 13-15, 2017
  • Peace, Love and HR
Robin Schooling

Robin Schooling

Organization - Hollywood Casino


Comp and Benefits as a Talent Attraction Strategy

Learning Objectives

1. Discuss the degree to which organization are redesigning and/or communicating their overall Total Rewards Strategy/program in order to drive talent attraction, engagement and retention;

2. Clarify how total Rewards Strategies can be aligned with organizational strategy and employer brand; and,

3. Explore ideas for when the organization faces challenges due to budget, industry, or in-house bureaucracy


It's definitely true that "one size does not fit all" when it comes to the attraction, engagement and retention of talent. HR professionals understand there are numerous components that satisfy employee needs including some of the basic items in the HR wheelhouse: compensation and benefits. While an organization's 'employer brand' is not solely dependent upon benefit offerings, Total Rewards, and the psychological contract created, continues to be as important as culture, the work environment, and the opportunity to do interesting and meaningful work.


Robin Schooling, SPHR, SHRM-SCP, is VP of Human Resources with Hollywood Casino in Baton Rouge, LA and has extensive experience in a variety of industries including gaming, banking and health care. She's a regular speaker at HR, Recruiting, and business conferences, has a popular HR blog at robinschooling.com and is on a mission to make organizations better by making HR better.

The Huffington Post named her one of The Top 100 Most Social Human Resource Experts on Twitter and Glassdoor called her one of the 2015 HR and Recruiting Thought Leaders to Follow. She's been interviewed, quoted by, or has written for numerous entities including Yahoo, CareerBuilder, Monster, HRM Online Canada, Certified Magazine, HR Examiner, SHRM and Recruiting Daily. She's a Volunteer Team member at HR OpenSource and is responsible for blog content and peer review.

She serves on the Advisory Boards for HROnboard and BlackbookHR, is the current Ringmaster at the Carnival of HR, is active with the BR Social Media Association and the ATD Baton Rouge chapter, has been an involved SHRM volunteer leader, and once upon a time received an award as "HR Professional of the Year." She has been known to search out the perfect French 75 and is a fervent and unapologetic fan of the New Orleans Saints.

You can connect with her on Twitter at @RobinSchooling and LinkedIn.

Conference Details

Conference Location
  • Kalahari Resorts
    7000 Kalahari Drive
    Sandusky, Ohio 44870
Date and Time
  • September 13, 2017
    Begins at 9:00 AM
  • Through...
  • September 15, 2017
    Ends at 3:00 PM