The Yellow Cake Principle: The Recipe for Influence

Thursday, August 26, 2021 at 10:15am and 12:45pm

Date: Thursday, August 26, 2021 Beginning at 10:15 AM
Session Duration

Learning Objective
- Gain agreement more easily using a three-step influencing model.
- Overcome resistance by speaking the four languages of persuasion.
- Improve relationships, results, and revenue.

Session Description
Would you like to have your cake and eat it too? The Yellow Cake Principle will show you how. Served up with a blend of actionable ideas and a generous dash of humor, the Yellow Cake Principle provides the ingredients you need to connect, influence, and persuade. Need to get buy-in from senior leaders, engage staff and employees, or have not-so-fun conversations? Whisk your worries away. After this program, those interactions will be a piece of cake. The laughter is just the icing.
Warning: The Yellow Cake Principle has zero calories but may be addictive.

Session Speaker

Roger Grannis


More About Roger Grannis

Roger Grannis brings the passion and artistry of a master chef to teaching businesspeople. His client list is a who’s who of global business. GE. PepsiCo. Foot Locker. Symantec. Vertex. Wells Fargo. They’ve all gathered in his culinary classroom, learning how to create measurable business results out of the ingredients of persuasion.

Before forming GrannisGroup, in 2004, Roger built Gartner Sales Training Academy, helping grow revenues from $32 million to $850 million.

Roger is the president of the New England chapter of the National Speakers Association. Roger brings high energy, high value, and high humor to every program.