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Conference Sessions


What Marketing Can Teach Us About Employee Benefits Communications
Location: Room D
Date: Wednesday, September 21, 2022 Beginning at 10:15 AM
Session Duration
1.0

Learning Objective
1. Foster Employee Wellbeing and Enhanced Retention through Modern Benefits Communications
2. Create Return on Your Investment in Employee Benefits
3. Equip Yourself to Market Your Employee Benefits Like a Pro

Session Description
In this 60-minute presentation we’ll outline our approach to helping you better market and promote your employee benefits. Frequency: We’ll outline best practices to creating easy, potentially automated, frequent benefits communications. Prominence: Driving awareness requires prominence of information and easy access. Burying benefits information in a benefits administration system doesn’t create prominence, and it prohibits answers during the moment of need, especially for spouses. Engagement: Employers must use technologies which employees are comfortable with, especially on their PCs and mobile devices: Brief videos, instant access, memorable details of content are key.

Session Speaker

Korey Erb

LearnYour Benefits

More About Korey Erb

Korey Erb been working within the digital employee benefit communication industry for over 18 years. Prior to LYB, Korey founded and led a nationally award winning interactive communication company that worked closely with and for several large & mid-sized employers, HR consulting companies, TPAs, Health Care Providers, Financial Service Companies, Banks, and SaaS companies. Korey has a proven track record of creating unique recipes of award winning creative design, custom programming, interactive, video services and mobile development to help companies engage, educate, entertain and motivate their employees to become better health care, benefits, wellness and retirement consumers.