Greg Hawks

Greg Hawks

Organization - Hawks Agency
Business Credit


Fashion A Culture Of Greatness

Learning Objectives

1. Understanding that Culture is malleable, purposefully inserting beliefs around core values and high-quality interactions amongst the team, is an opportunity HR professionals can seize. Recognizing the factors that currently contribute to the environment impact an employees ability to embrace the new. We can define and implement strategies that make a thriving culture possible;

2. Establishing foundational pillars that support your organizations characteristics is essential. Your company and your people are unique. Yet in this message you'll discover how the four universal virtues of Honor, Excellence, Identity and Significance create the infrastructure for your culture to flourish; and,

3. Being intentional about crafting your culture produces some amazing results! You'll find the alignment of thinking, delivers a more dynamic space for transparent interaction. It enables a diversity of perspectives to be platformed and appreciated. It directly contributes to measuring accurately progress towards goal achievement. It opens wide the involvement in strategic plans and problem solving.


Every organization has a culture. Intentional or unintentional, your leaders, teams and people have contributed to the vibe and accepted behaviors that exist in your work world. That essence of your corporate personality directly impacts your productivity, quality and output.

Culture trumps leadership
Culture trumps vision
Culture trumps strategy
Culture trumps process
Culture trumps policy

Culture possesses the potency to propel your people and profits into prominence! Yet the time and resources allocated to cultivate your culture purposefully, often tend to be minimal, leaving most businesses to function in an accidental environment. Is that you?

"I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." - Louis Gerstner, IBM

To Fashion a Culture of Greatness, we propose Four Foundational Pillars for every organization, regardless of size or services provided. These undergird your singular corporate culture. What makes these pillars extraordinary is their ability to be incorporated into departments, divisions or locations, regardless of whether executive leadership buys in or not. This eliminate the excuses many offer blaming "upper management". Own it.


As a Corporate Culture Specialist, Greg brings an expansive leadership portfolio to your service. For two decades he has mentored leaders, developed teams, crafted culture and and empowered employees. He is intensely motivated to grow high capacity performers who work, serve and sell with excellence, consistently.

As a Keynote Speaker, he is an enthusiastic character. His style, wit and energy consistently capture the attention and imagination of audiences. His forward thinking contributes fresh perspectives that work. He's annoyingly optimistic, contagiously energetic and slightly mischievous. People tend to like him.

Through Hawks Agency, he has originated the Like An Owner® platform. Compelled by the belief that individuals who Think, Act, Lead and Create Like An Owner® will be more fulfilled and productive. Also, organizations who commit to implement an Ownership Culture will find loyalty and rapid growth, regularly.